Lead Generation Website
A fast, conversion-focused business website designed to generate leads without ongoing maintenance.
The Challenge
The client needed a high-conversion marketing website that loaded instantly, ranked well in search, and remained stable over time.
Their previous setup relied on plugins, scripts, and third-party integrations that slowed the site down and introduced recurring maintenance and security concerns.
They wanted:
- fast page loads on all devices
- strong Core Web Vitals
- a simple way to update copy and sections
- no recurring technical overhead
The Approach
The site was delivered using a performance-first static architecture, with conversion-focused structure baked into the system rather than added later.
By eliminating runtime complexity and unnecessary JavaScript, the site achieves consistently fast performance while remaining easy to evolve as messaging changes.
Key characteristics:
- Instant page loads via static delivery
- Conversion-focused page structure
- Minimal JavaScript and zero plugins
- Globally distributed hosting
- Simple content and section updates
Technology Stack
- Hugo
- Tailwind CSS
- PostCSS
- Cloudflare Pages
Results
The final site delivers consistently fast performance and reliable lead capture without any operational burden.
With no servers, plugins, or updates to manage, the client gained a dependable marketing asset that can be adjusted over time without accumulating technical debt.